MICA, WORLD BANK CO-LED TRAINING PROGRAMME ON LEADERSHIP COMMUNICATION FOR REFORM CONCLUDES IN BANGKOK

MICA, WORLD BANK CO-LED TRAINING PROGRAMME ON LEADERSHIP COMMUNICATION FOR REFORM CONCLUDES IN BANGKOK

Ahmedabad, April 25, 2019

MICA’s Center for Development Management and Communication (CDMC) co-led a training programme with The World Bank on Leadership Communication for Reform: Managing High-Profile Development Projects. The program was held in Bangkok from April 22nd to 24th, 2019, exclusively designed for senior civil service officers from six South Asian countries- India, Pakistan, Afghanistan, Sri Lanka, Bangladesh and Nepal. The participants currently lead high-profile development projects in diverse sectors such as health, water and sanitation, refugee programs, education, energy, wildlife conservation and agriculture. 
 
 
The participants engaged in sessions addressing stakeholder mapping and  engagement, crisis communication, media engagement, and political economy of reform. Renowned international speakers Sina Odugsbemi, Director of the UK based Magellan Strategies Ltd; Patricia Riley, Professor with the Annenberg School of Communication; R. Chandrashekhar, former President of NASSCOM;
and Naysan Sahba, Director of Communication, UNEP along with experts from MICA and the World Bank were present during the programme.
 
 
Interactive sessions with participants were designed to strengthen their capacity to use communication as a strategic tool in the implementation of complex and high-visibility development projects and for policy reforms. The participants expressed that the workshop gave them valuable insights about the process of communication and created appreciation for the centrality of communication in any management process, especially in reform management.

 

VIKAS PUROHIT, CEO TATA CLIQ

Ahmedabad, June 17, 2019

MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication inaugurated the orientation programme for its incoming batch of PGDM-C, PGDM, CCC and FPM students for the academic year 2019, on June 17th 2019 at the Mani Ayer Auditorium, at MICA Campus. Mr. Vikas Purohit, CEO, TATA CLiQ presided over the event as chief guest.

The programme commenced with the lighting of the ceremonial lamp and felicitation of the chief guest by the President and Director, Dr Shailendra Mehta, and the Dean of MICA, Dr Preeti Shroff. Bringing in a warm, energetic and engaging tone to the event, Mr. Purohit spoke words of encouragement to the next generation of strategic marketing and communication aspirants. Recounting his experiences in the industry, he gave nuggets of wisdom, all in lucid and light hearted, humor-woven anecdotes. In a serious message though, he said: “Grades do matter”, and exemplified the choices students can and would need to make, both while on campus as well as in their careers. The students will be attending the orientation programme for the next 15 days, as courses would formally commence in July.

About Mr. Vikas Purohit

Mr Purohit has a long and varied experience in the fields of Retail, Fashion & Ecommerce. He has held coveted positions as the Director & Head at Amazon Fashion, COO at Planet Retail, Head - Retail at Reliance Brands Limited, Head - Business Operations at Tommy Hilfiger and Brand Initiatives Manager at Aditya Birla Fashion & Retail Ltd.

He is an NTSE scholar, an Aditya Birla Scholar from the Aditya Birla group and has been identified as Leader of Leaders for Amazon Global. He has also won the title of National Young Manager (All India Management Association). He holds a Post-graduate diploma from IIM – B and an engineering degree from IIT – Varanasi.

inauguration

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best- known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication celebrated the Annual Convocation Ceremony with great pomp and splendor on its main campus lawn on 31st March 2019. They hosted the event for the 24th batch of its flagship PGDM-Communications Program and the 28th Batch of Crafting Creative Communication (CCC) Course. 4 Scholars of MICA’s Fellowship Program in Management-Communication (FPM-C) Batch of 2014-17, and 2 scholars of the Batch of 2015-18 were also awarded their Fellowship at the Ceremony.

The students, proud parents, relatives, faculty & staff watched the events unfold, from the sea of audience, along with the MICA President & Director, Dr Shailendra Raj Mehta, Dean Dr Preeti Shroff, Governing Council Chairperson, Dr Tridip Suhrud, Governing Council Members Dr Anantha Babbili and Dr Bhaskar Das, besides invited guests.

It was an exhilarating affair of graduation of yet another dynamic and vibrant batch of MICAns, who would be taking a new step towards becoming industry leaders, global professionals and game changers for societal and transformation, besides the FPM Scholars pursuing academic careers. The distinguished industry leader Mr. Amit Jain, Managing Director for L’Oréal India, was the chief guest for this occasion.

The event commenced with the Invocation ceremony, and was declared open by Dr Tridip Surhrud, the Governing Council Chairperson, after the lighting of the ceremonial lamp.

MICA Dean Dr Preeti Shroff, extended her warm welcome to those present and instilled the importance of the timeless adage that, “Never underestimate what a small determined group of people can do.”, setting pace for the vibrant ceremony. She welcomed the Chief Guest, The General Council and all invited guests.

Post the conferring of Diplomas & Fellowships, the academic awards for the flagship PGDM-C Program were conferred. The Gold Medal was awarded to Ms. Sanya Sitlani, the Silver to Ms. Arpita Choudhury and the Bronze to Ms. Malvika Adukia from the PGDM-C course, and The CCC counterparts for Gold, Silver and Bronze medals were Mr. Rishav Chatterjee, Ms. Suzanna Mathew and Ms. Vaishali Shukla respectively.

The MICA Year Book, which captured the essence of nostalgia and fond memories for the outgoing batch of students, was also released by Mr. Amit Jain.

This was followed by a convocation address by Mr. Amit Jain, the Chief Guest.

He began by acknowledging the 15-year-old relationship between MICA and L’Oréal; some of their brightest talent, Pankaj Sharma who is from the 2003 batch and heads the brands - Garnier & Maybelline, and more than 20 alumni of MICA have joined us over the years.” He had 3 lessons to impart – “Have a sense of purpose in what you do. In whatever you are going to do; be it working in a media company, an advertising agency or even L’Oréal, it is not just about creating and selling but finding a deeper meaning in what we do. Make a difference and have the courage of conviction. Have a passion for learning, and build a strong foundation. Balance your ambition with the desire to grow.” Finding the occasion to also be a good time to reflect, he said, “I would like you to reflect upon whom you wish to thank. Find a mentor or somebody you look up to. The trick is to identify the right mentor and getting them adequately engaged and motivated to giving time. In L’Oréal, we actively practise Reverse Mentoring”. He concluded with a quote by Victor Hugo saying, “Nothing succeeds like an idea whose time has come.”, wishing the bright curious students the best of luck for their future endeavours.

Mr. Jain’s speech was followed by a note of appreciation by Mr. Shailendra Raj Mehta, President, MICA. He spoke of the various achievements of MICA in the last academic year and complimented the various committees for their outstanding work. He said, “There are globally over two thousand MICA alumni and their contribution is immense in making MICA what it is. He concluded with couplets in English, Hindi and Urdu, including George Bernard Shaw, where he asks the question,” Why not?” The MICA council for Students Affairs gave a poignant trip down memory lane and the highlights of their batch through these two years, using pop-culture references and contextual humour. They expressed gratitude to the Dean, President, Registrar and all staff members of MICA for their enduring support.

The PAT memorial Outstanding award, conferred annually to illustrious alumni of the Institute was awarded this year to Mr. Basant Rathore, Senior VP Strategy, Business Development and Brand at Jagran Prakashan Ltd.

Mr. Rathore is an alumnus of the MICA Batch of 1996.

MICA had webcasted the ceremony live, on its website and Facebook account and was viewed by people across the globe.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

Media Contact Primary Secondary
Vaneet Chhibber Maithili Shriyan
Cell +91-9323619641 +91-9967592205
Email This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.
Website www.mica.ac.in  

PGDM(C) Awards :
Sr.# Award in Category Award to Winner Award to Runner-Up/2nd Position Award to 3rd Position MICA to Bear/ Sponsored Remarks
1 Mani Ayer Award of Academic Excellence in Advertising & Brand Management Specialisation Medal, Merit Certificate and Cash Prize of Rs.5000/- Sanya Naresh Sitlan N.A. N.A. MICA To Bear
2 AAAI Raman Memorial Trophy in Advertising & Brand Management - Specialisation Merit Certificate and Cash Prize of Rs.9000/- Sanya Naresh Sitlani Merit Certificate and Cash Prize of Rs. 6000/- Ananya Sharma N.A. Sponsored by AAAI/Dattaram Advt.
3 Communication Area Topper for consistent and excellence in the Area for the 2 years Merit Certificate and Cash Prize of Rs.5000/- Ranjit R N.A. N.A. MICA To Bear
4 Business Management Area Topper for consistent and excellence in the Area for the 2 years - Merit Certificate and Cash Prize of Rs.5000/- Sanya Naresh Sitlani N.A. N.A. MICA To Bear
5 MICA Rural Immersion Project Awards for the Teams (Group) Merit Certificate and Rs.15,000/- (3750/- each) Joy Patel, Swatti Rajvanshi, Maitreya Dimri, Surbhi Aggarwal Merit Certificate and Rs.10000/- (2500/- each) Ranjit R, Pulkit Thakur, Sai Charan, Ankit Mahanty N.A. MICA To Bear
6 Marketing Analytics Specialisation Medal, Merit Certificate , and Cash Prize of Rs.5000/- Ranjit R N.A. N.A. MICA To Bear
7 Digital Communication Management Specialisation Medal, Merit Certificate , and Cash Prize of Rs.5000/- Arpita Choudhuri N.A. N.A. MICA To Bear
8 Digital Communication Management (Project) Merit Certificate , and Cash Prize of Rs.5000/- (2500/- each) Arpita Choudhuri, Apoorv Dixit N.A. N.A. MICA To Bear
9 Media & Entertainment Management Specialisation Medal, Merit Certificate , and Cash Prize of Rs.5000/- Smit Chandra Prakash Khaneja N.A. N.A. MICA To Bear
10 “Divya Bhaskar Scholarship of Academic Excellence in Media & Entertainment Management Specialisation Merit Certificate , and Cash Prize of Rs.15,000/- Smit Khaneja Merit Certificate, and Cash Prize of Rs.10,000/- Mahak Maini N.A. Divya Bhaskar Sponsored
11 Best Dissertations Award Merit Certificate and Cash Award of Rs.5000/- Nitesh Raj N.A. N.A. MICA To Bear
12 Best Award for Advanced Course Merit Certificate and Cash Award of Rs.5000/- N.A. N.A. MICA To Bear
13 Allied Publishers Subscription Agency Award for KEIC Best User for 1) PGDM-C batch 2) PGCPCCC batch Merit Certificate and Cash Award of Rs.2500/- each to PGDM(C) and CCC Aditya Batra - PGP Tanya Agrawal - CCC N.A. N.A. Allied Publishers Subscription Agency Sponsor
14 Satpal Singh Virdi Memorial Cash award for the best All-Round performance of the graduating batch Merit Certificate and Cash Award of Rs.10,000/- (5000/- each) Neha Agarwal Hariharan Suresh N.A. N.A. Unknown Alumni Sponsor
15 Dean's Award for Exemplary Conduct for Top 3 students of PGDM(C) and CCC who have maintained a very high attendance and participation in class rooms and lectures. Merit Certificate and Cash Award of Rs. 5000/- each
PGDM(C) : Rishabh Agnihotri, Mayank Sharma, Manu Makkar
CCC: Pratik Rajankar, Apurva Jain, Suzanna Mathew
N.A. N.A. MICA To Bear
16 President's Award for Academic Excellence for maintaining CGPA of 3.40 consistently for the first and second year Merit Certificate and Cash Award of Rs.30,000/- Sanya Naresh Sitlani N.A. N.A. MICA To Bear
CCC Awards :
17 The Unblocked Copywriter Award (for Copywriting) Merit Certificate and Cash Award of Rs.15,000/- Binita Ramesh Singh N.A. N.A. MICA To Bear Remarks
18 The Ace Art Director Award (for Art Direction) Merit Certificate and Cash Award of Rs.15,000/- Tanya Agrawal N.A. N.A. MICA To Bear
19 The Best Brand Design Award (for Branding Design) Merit Certificate and Cash Award of Rs.7,500/- Tanya Agrawal N.A. N.A. MICA To Bear
20 The Story Weaver Award (for Best Brand Story Book) Merit Certificate and Cash Award of Rs.7,500/- Binita Ramesh Singh Simran Aneja N.A. N.A. MICA To Bear
21 The Digital Campaign of the Year Award (for the Best Digital Campaign) Merit Certificate and Cash Award of Rs.7,500/- Suzanna Mathew Tanya Agrawal N.A. N.A. MICA To Bear
22 President's Award for Campaign of the year - Crafting Creative Communications award Merit Certificate and Cash Award of Rs.40,000/- Anya Ghai Merit Certificate and Cash Award of Rs.20,000/- Pratik Maroti Rajankar N.A. MICA To Bear

New Sponsored Award :

This year we have a new Award in this specialisation. This is for the course Marketing & Branding of Rural and Regional Products. taught in the 2nd Year. The students were required to work in Groups on marketing and branding strategies for specific regional and rural products.

The awards are sponsored by Mr Siva Devi Reddy, the founder of GoCoop – the Social Marketplace. Mr. Reddy was nominated as a Champion of Change by the Prime Minister and the Niti Aayog in 2017. GoCoop, founded in 2011, is the first online, easy and transparent sourcing platform in India for artisans across India. It has won the 1st National Award for outstanding contribution in the field of 'Marketing of Handloom Products (eCommerce)' in 2016.

The 3 Best Teams that have emerged the winners are as follows:

Team A :

  • PRASHAKA SAXENA
  • PURVISHA SHARMA
  • SUSHANT SHARMA
  • VERNIKA BHATIA

Team B :

  • RADHESH CHANDRAN
  • SUKANYA CHATERJEE
  • SAUMYA GAUTAM
  • SUKANYA MISHRA

Team C :

  • RANJIT MENON
  • VIVEK R
  • ROHAN SETHI
  • SHUBHAM PIPRANI

MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication hosted the Annual Awards for Academic Excellence for the 24th batch of its flagship PGDM-Communications Program and the 28th Batch of Crafting Creative Communication (CCC) Course.

The parents of the students witnessed the Ceremony at the vibrant and unconventional Mani Ayer Auditorium at MICA Campus, along with the MICA President & Director, Dean, Faculty & Staff. Mr. Jai Maroo, Director, Shemaroo Entertainment Pvt. Ltd., the Chief Guest of the event greeted the students with words of encouragement and wisdom in a video address. He stressed on the importance of being a lifelong learner, citing example of the founder of Shemaroo Entertainment Pvt. Ltd., who is himself an ardent practitioner of this wisdom. He concluded by invoking the need to be curious, observant of people and to not stop learning even after graduation.

In his address, Dr. Shailendra Raj Mehta, President & Director, MICA, laid stress and importance on the virtue of truthfulness, quoting Pindar, one of the nine great Greek lyrical poets, “Forge thy tongue on an anvil of truth and what flies up, though it be but a spark will have weight”.

Dr. Preeti Shroff, Dean, MICA, too emphasized on the importance of being a lifelong learner and having a strong character to go with it, quoting Gandhi, “Education which does not mold character is useless”.

Awardees from a total of 23 different categories were awarded Certificates of merit and Prizes across the PGDM C and CCC courses. Some notable awards included the Divya Bhaskar Scholarship of Academic Excellence in Media & Entertainment Management Specialization, Satpal Singh Virdi Memorial Cash award for the best All-Round performance of the graduating batch, MICA President's Award for Academic Excellence (PGDM-C) and the MICA President's Award for Campaign of the year (CCC).

Another highlight this year was introduction of a new Award for the course in Marketing & Branding of Rural and Regional Products, taught in the 2nd Year of PGDM-C. The students were required to work in Groups on marketing and branding strategies for specific regional and rural products. These awards were sponsored by Mr Siva Devi Reddy, the founder of GoCoop – the Social Marketplace.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

Media Contact Primary Secondary
Vaneet Chhibber Maithili Shriyan
Cell +91-9323619641 +91-9967592205
Email This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.
Website www.mica.ac.in  

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