Since its inception in 1991, MICA has come to be recognised by the industry as the destination for professionals in the field of Integrated Marketing Communications. Our consistent track record of 100% placements year on year and the diversity of companies that recruit from MICA are testament to the quality of the student pool and the robustness of the curriculum. Known also for the marketing talent it produces, MICA offers a talented pool of bright and motivated students who are ready to be absorbed into the industry.
At MICA, a unique trilogy of students, faculty and learning resources produces some of the best minds in the country. Consequently, our students today hold some of the top managerial positions across companies in India and abroad. MICA's students come from diverse backgrounds, which in itself helps them to examine managerial issues from multiple perspectives. Some of the unique characteristics of our students include academic excellence, leadership qualities, the ability to lead change, and a deep-rooted respect for culture and values. The admission process is rigorous. It begins with the MICA Admission Test (MICAT) followed by a round of group exercises and personal interviews. Students are given rigorous training in different functional areas of communications management like brand management, marketing research, media management, digital media and account planning and are exposed to the best corporate practices. Teaching methods and learning pedagogy at MICA include lectures, case studies, seminars, group discussions, business games, role plays, simulation exercises, structured and unstructured group work, as well as field visits. The emphasis is on involving the students in learning and helping them to relate concepts and theories to business requirements. As an added advantage, the learning provided at MICA is not only restricted to the classroom. A number of MICA students take up live projects with the industry, in addition to their summer internships, in order to get an insight into the realities of real-world business. Additionally, the key essential catalyst in this process of transformation is our highly accomplished and erudite faculty. Our faculty members are involved in facilitating learning through teaching, consultancy, as well as cutting-edge research.
In a nutshell, the education at MICA equips students with the skills, knowledge, and analytical mindset required to identify and solve problems; effective communication skills to implement agreed solutions; and sufficient practical exposure to create action plans and execute these solutions. Our students imbibe creativity as integral to their way of working.
There are three kinds of placements at MICA:
This internship provides students with an opportunity to gain work experience in an area of concentration or interest while receiving credit towards their diploma. The summer internship is organised for 8-10 weeks in various advertising agencies, media and marketing organisations during the summer break at the end of the first year of the programme. No student is admitted to the second year without completing the summer internship.
The summer placement procedure starts around the month of September.
The lateral placement process caters to students with substantial prior work experience. These students are offered positions above the entry level at various organisations.
MICA has maintained a 100% placement record since the past few years. The final placement procedure starts around the month of December.
Prof. Vaneet Chhibber, Chairperson, Corporate Relations
Work: +91-2717-308250 Extn 111