MICA MDPMDP: Business Research And Analytics For Effective Decision MakingProgramme Director: Dr. Rasananda Panda Programme Dates: January 22-24, 2013 Programme Fee (For International Participants) :US $ 1,250* The increasing complexity of business environment has made managerial decision making difficult. Research, unless used with good understanding of the problem and the research process most appropriate to understand key issues, also poses its own challenges. This has resulted in acute need for more in-depth understanding of issues at hand and to find the feasible solution to the business problem. For this, the need for structured and scientific business research has gained attention in management circles like never before. On the other hand, the management researchers and practicing managers are facing new and varied problems regarding types of research methodology and its application in day-to-day business decisions. In this situation, a need is felt for high-quality, industry-relevant programs for managers to quickly refresh and upgrade them to the latest research thinking with concepts, tools and techniques to help them take high-value business decisions using appropriate research methods. In addition to this, business analytics, also known as business intelligence, i.e. the process of collecting and analysing domain-specific data stored in data warehouses to derive valuable insights about customers, emerging markets, identify opportunities, as well as identify key drivers to business growth has become increasingly important. Thus it is increasingly being seen as the key differentiator that provides a competitive edge to companies across industries. The tools used in Business Analytics are varied. They range from simple slice-and-dice tools to statistical methods such as logit and probit regression, discriminant analysis and multivariate analysis along with sophisticated econometric tools and techniques used for modelling. Advanced tools such as Data Envelopment Analysis, Artificial Neural Network, and Market Basket Analysis are also being considered by the relevant users such as FMCG companies, Banks, Insurance companies, Data base companies, Search Engine firms and Airlines have all been beneficiaries of research methods and the analytics thereto. This MDP is designed in such a way so it gives exposure to the participants about research problems formulation, application of appropriate research design and skills of data generation, data processing and statistical analysis at both; basic and advance level. The MDP will go beyond with a special emphasis on how the research can help senior managers in the industry to take better business decisions – by correctly defining the research problems, choosing the right research methodology and interpreting the research findings to generate key business insights. PROGRAMME OBJECTIVESThe objective of the MDP on ‘Business Research & AnalyticsFor Effective Decision Making’is to provide an in-depth understanding of various methods of conducting business research in a variety of management situations. The programme also create competencies in defining research problems
PROGRAMME CONTENTThe MDP on ‘Business Research & AnalyticsFor Effective Decision Making’ will cover a broad-spectrum of research topics important to use business research in management decision making, including:
WHO SHOULD ATTEND?This MDP ‘Business Research & AnalyticsFor Effective Decision Making’ will be relevant for senior and middle level managers from – marketing research, data mining, analytics and search engine firms; FMCG and consumer durables companies; telecom, airlines, travel, transportation, hospitality and real estate businesses; companies in retail, tourism, media and entertainment sectors as well as companies dealing in supply chain management and operations - who are responsible for briefing, conducting or analysing business research, including market research and consumer research. UNIQUE METHODOLOGYThe MDP on ‘Business Research & AnalyticsFor Effective Decision Making’ will emphasise on the application of concepts and frameworks through case analysis, discussions, software training, exercises and interactive lectures. Most importantly, this MDP will make the participants well verse with the various methods used for research and analytics in a very simple yet analytical manner and they shall be able to interpret any research output very easily. PROGRAMME DIRECTORDr. Rasananda Panda Prior to joining MICA, Dr. Rasananda Panda was working as an Associate Professor in the Economics Area at School of Petroleum Management, a constituent School of Pandit Deendayal Petroleum University, Gandhinagar. He was also Chief Economist (on contract) to Gujarat State Petroleum Corporation (GSPC) – a Govt. of Gujarat undertaking during the period October 2009 to September, 2010. Earlier he was also with MICA (2002-2007) as Associate Professor and Assistant Professor in the area of Business Economics and Finance. He started his career as a Trainee Academic Associate in the Economics area of IIMA and worked there for three years. He was a Lecturer and Senior Lecturer for five years with P.G. Centre for Management Studies of Gujarat University (SLIMS), Ahmedabad. Dr. Panda is a Ph.D. in Applied Economics from Utkal University, Orissa. He specializes in Macroeconomics and Applied Econometrics. Other academic interest includes econometric analysis of consumer behaviour models and economic analysis of Integrated Marketing Communications industries especially media and advertisement. He has also developed a preliminary Brand Valuation Model (quantitative) for some of the Indian companies purely for academic purpose. He has participated at number of advanced level courses in Econometrics and Environmental Economics at Indian Statistical Institute, Kolkatta. He can be reached at: panda@micamail.in MICA CERTIFICATEAll participants of the MDP on ‘Business Research & AnalyticsFor Effective Decision Making’ will be awarded a MICA certificate for successful completion of the programme. DATE22-24 January, 2013 VENUEMudra Institute of Communications, Ahmedabad PROGRAMME FEEFor Indian Participants: Rs. 30,000/-per participant for the residential MDP. For International Participants: US $ 1,250/-per participant for the residential MDP. Plus 12.36% service tax. · The fee includes the programme fee (including programme delivery and course material) as well as full board and air-conditioned single room accommodation at the MICA MDP Centre. · Payment should be made by Demand Draft payable at Ahmedabad, India or a Pan-India Company Cheque in favour of Mudra Institute of Communications, Ahmedabad (MICA). · Payment can be transferred electronically to MICA’s savings account (00491000064062) at Bodakdev, Ahmedabad branch (0049) of HDFC Bank Ltd. (RTGS/NEFT IFSC: HDFC0000049). If you remit the fee electronically, please include Name of Remitter (The name of the sponsoring organisation) and Purpose of Remittance i.e. MDP on‘Business Research & AnalyticsFor Effective Decision Making’ in payment details. Please send us the remittance details attaching the original payment slip along with the MDP nomination form to enable us to easily connect your payment sent by electronic transfer. MICA’s PAN No.: AAATM 2168D MICA’s Service Tax Number: AAATM2168DSD001 The last date of accepting nominations is Thursday, 17thJanuary, 2013 We recommend that you send your nominations early. If, for whatever reason, you cancel it, we will refund the fee provided we get your written request for cancellation at least 15 days ahead of the programme commencement date. In case the nominated person does not attend; the sponsoring company can nominate another person to attend the programme with prior intimation. DISCOUNTS Early Bird Discount: Nominations received with payment on or before Tuesday, 8thJanuary, 2013, will be entitled for an early bird discount of 10% Group Discount: MICA extends a discount of10% for a group of 4 or more participants attending this MDP together as a team, from the same organisation. Combine the Two: Organisations, with nominations and payment received on or before Tuesday, 8th January 2013, can avail of both the discounts subject to a maximum overall discount of 15% For further information, please visit www.mica.ac.in or get in touch with Narayanan K Nair, Senior Manager, MDP Centre at mobile: +91 9724447196 or e-mail: narayanan@micamail.in Mudra Institute of Communications, Ahmedabad, Shela, Ahmedabad – 380 058 (India) Phone:+91 2717 308250 Fax: +91 2717 308349 E-mail: mdp@micamail.in www.mica.ac.in Contact UsThe MDP brochure will be uploaded soon. Should you need advance information about this programme, please get in touch with Narayanan K Nair, Senior Manager, MDP Centre at his mobile number +91 9724447196 or E-mail: narayanan@micamail.in Mudra Institute of Communications, Ahmedabad (MICA) |
