MICA MDPMDP: Energising the Organisation through Innovative Bottom-up CommunicationsProgramme Director:Dr. Kallol Das _________________________________________________________________________________________________ Programme Dates:September 12-14, 2012 Early Bird Deadline: Thursday, 30th August, 2012 Programme Fee (For International Participants):US $ 1,250* “The best way leaders can build effective organisational commitment, is through a bottom-up style that emphasizes the personal ownership of and commitment to specific initiatives and goals.” “Story formats make for better pitches as there is more clarity. This PowerPoints will never achieve.” Today, when we are in the midst of a communication revolution, one major problem that sadly continues to plague organisations is the lack of proper communication within. To be more specific, there is not enough of bottom-up communication taking place in organisations today. As a result, many existing and potential problems are never spotted till they achieve Himalayan proportions! Secondly, the implementation of solutions is done with a top-down (read trickle-down) approach with the end result that the entire problem-solving process proves to be highly inefficient and, many a times, ineffective one! This MDP is designed to equip the participants with innovative communication techniques to tackle this challenge by providing a solution proven to deliver results. A solution that energises all the people involved - as it is full of fun and requires them to apply creativity in a way they have never done before! Welcome to the world of Participatory Photonovels! This MDP makes participants learn the art and science of participatory photonovel creation- and apply this uniquetechnique to empower employees by enabling them to collectively use it for creative problem solving and thereby leading to a more energised organisation! LEARNING OBJECTIVES The key objectives of the MDP on ‘Energising the Organisation through Innovative Bottom-Up Communications’ are as follows: · Develop a culture of empowerment and creative problem-solving which is directly linked to employee energy and thereby, organisational energy · Enhance the leadership and team-working ability of the employees · Develop the analytical ability and communication skills of the employees WHO SHOULD ATTEND? This MDP on ‘Energising the Organisation through Innovative Bottom-Up Communications’is designed to build an energetic organisation. The MDP is designed for middle to senior management executives in the area of HR. The MDP will also be useful for executives working in the area of marketing, corporate communication and general management. UNIQUE METHODOLOGY The MDP on ‘Energising the Organisation through Innovative Bottom-Up Communications’ will use ‘Learning by doing’, also known as action-learning, as the dominant learning technique. This will be supported by lectures, case studies, discussions and brainstorming sessions. PROGRAMME DIRECTOR Dr. Kallol Das Dr. Kallol Das (B.E., MBA, Ph.D.) started his career in the corporate world with Caltex and Gulf Oil. Subsequently, he moved to academics with a special focus on research. Over the years, he has consulted numerous firms and conducted large number of MDPs for the industry. The companies where he has provided consulting and/or training include Smokin' Joe's Pizza, Hyundai Auto Service, Budget Inn, Reliance Industries, etc. On the advisory panel of Ideazfirst Consulting and on the reviewers’ panel of prominent international journals, Dr. Das has authoredRelationship Marketing & CRM in Indian Retail Banking (Saarbrücken, Germany: LAP-Lambert Academic, 2011) and H-CRM: The key to lifelong business relationships (New Delhi:Viva Books, 2004). An award winning filmmaker and fiction writer, Dr. Das had been an advisor to the Gujarat State Disaster Management Authority (GSDMA) for their graphic novel and animation series project on disaster management. He is the pioneer of photonovel genre of literature in India and has several well-appreciated photonovels to his credit. He is currently working with Prof. Narayandas of Harvard Business School in converting one of the Harvard text-only cases into a photonovel version. He can be contacted at kallol@micamail.in MICA CERTIFICATE All participants of the MDP on ‘Energising the Organisation through Innovative Bottom-Up Communications’will be awarded a MICA certificate for successful completion of the programme. DISCOUNTS Early Bird Discount:Nominations will be entitled for an early bird discount of 10%. For further information, please get in touch with Narayanan K Nair, Senior Manager, MDP Centre at his mobile number +91 9724447196 or E-mail: narayanan@micamail.in Mudra Institute of Communications, Ahmedabad (MICA) Contact UsFor further information, please visit www.mica.ac.in or get in touch with Narayanan K Nair, Senior Manager, MDP Centre at mobile: +91 9724447196 or e-mail: narayanan@micamail.in Mudra Institute of Communications, Ahmedabad, Shela, Ahmedabad – 380 058 (India) |
