Dr. Mathur has been with MICA for about 12 years. She has worked in the industry in business development and marketing for over 3 years and spent about 14 years in academics. She has been instrumental in introducing the one-year PG programmes in Retail at MICA. She has worked in the domain of Retail Management for last Fourteen years, published, conducted industry programmes and PG programmes. She pioneered a unique pedagogy, ‘Retail Yatra’ a field study in the retail programmes.
Academic Area: Strategic Marketing