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Post Graduate Certificate Programme In Marketing and Brand Management (PGCPMBM) - Online
Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is dedicated to creating leadership in strategic marketing and communication. MICA is an autonomous, non-profit institution, offering a wide-range of academic programmes since the past two decades.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of strategic marketing and communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other related businesses.
This programme is designed with an aim to provide students with a 360-degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The programme concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.