Overview & Pedagogy | Marketing and Brand Management

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Overview & Pedagogy

The primary method of instruction will be through live lectures by experienced and eminent professors from MICA, that will be streamed online to student's desktops/laptops or classrooms. All enrolled students will also be provided access to our Cloud Campus through which they can access other learning aids, reference materials and assessments, case studies, projects and assignments. Throughout the duration of the course, students will have the flexibility to reach out to the Professors, real-time during the class or offline via the cloud campus to raise questions and clear their doubts.

Program benefits

  • PG Certificate in Marketing and Brand Management from MICA.

  • Lectures imparted by experienced and eminent professors from MICA. Additional guest lectures on real life aspects of marketing and brand management from seasoned industry professionals.

  • Convenient late evening classes to suit working professionals.

  • Learn from anywhere – No need to travel to an institute or training centre. Learning continues even if you are travelling or not available at any specific location. You may also learn from the comfort of your home.

  • Fully online course with live interactive lectures that provides a 'real' classroom experience in a 'virtual' environment. No isolated learning experience.

  • User-friendly and easy to use technology interface. No expensive and time-consuming software/hardware installations required at your end. Seamless technology that can transmit lecture videos effectively at home broadband connection of 512 kbps.

  • Virtual classrooms that allow active interactions with professors and fellow students.

  • Gain access to TALENTEDGE’s Cloud Campus that contains course presentations, projects, case studies, assignments and other reference materials as applicable for specified courses.

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