Admission Criteria

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Admission Criteria

  • For Indian participants - Graduates (10+2+3) or diploma holders from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

  • For international participants - Graduation or equivalent degree from any recognised University or Institution in their respective country.

  • For Indian and international participants – Interns/working professionals.

  • Corporate nominated (educational qualification criteria may be considered for exemption in cases where participants have some prior experience in marketing)


A minimum of 70% attendance to the live lectures is a prerequisite for the successful completion of this programme. There are periodic evaluations built in throughout the duration of the course. These may be in the form of a quiz, assignment, project or other objective/subjective assessments. The evaluations are designed to ensure continuous student engagement with the course and encourage learning. Participants who successfully clear the same in along with the requisite attendance criteria will be awarded the Certificate.


On the payment of all due fees and the successful completion of the programme, participants will be awarded a PG Certificate in Marketing and Brand Management issued by MICA.

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