Faculty Publications


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Organisational decline and turnaround: Insights from the Worldcom case by Satish C. Pandey (Periodical Articles)
PublicationSource [SN: 37]

The Power of brands by Hemant Trivedi and Vivek Khandelwal (Periodical Articles)
PublicationSource [SN: 38]

Contemporary women manager: Get the best out of them by Shubhra Gaur (Periodical Articles)
PublicationSource [SN: 39]

Decoding culture in international food advertising by Pradeep Krishnatray and Vinay Verma (Periodical Articles)
PublicationSource [SN: 40]

Customer Relationship Management in Retail by Hemant C. Trivedi and Vivek Khandelwal (Periodical Articles)
PublicationSource [SN: 41]

Brand recall of ads on KBC 2: confident? Are you sure? by Pradeep Krishnatray, Shailendra S. Bisht and Neha Dutta (Periodical Articles)
PublicationSource [SN: 42]

Using observational research for behavioural segmentation of shoppers by Piyush Kumar Sinha and Dwarika Prasad Uniyal (Periodical Articles)
PublicationSource [SN: 43]

The symbol of safety and risk by Gautam Sharma, Seema Khanwalkar and Tara Prabhakar (Periodical Articles)
PublicationSource [SN: 44]

Some narratives on Kashmir and the Indian media: It is also about the 'Nation', the 'Media', and 'War against terror' by A.F. Mathew (Periodical Articles)
PublicationSource [SN: 45]

Literacy in the 'visual world': Impact of the SLS experiment in rural India by Seema Khanwalkar (Periodical Articles)
PublicationSource [SN: 46]

Role of sports in international relations: a cross cultural study of reflection of sentiment through newspapers by S Riaz, MP Shelat and A. Sinha (Periodical Articles)
PublicationSource [SN: 47]

Technology convergence: move towards a mature information society by Rasananda Panda (Periodical Articles)
PublicationSource [SN: 48]


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MICA In News

March 2013
MICA launches MICA Indian Marketing Intelligence (MIMI)