The truth about P.O.P by P. K. Sinha and Dwarika Prasad (Periodical Articles)
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Reality check by P.K. Sinha and Dwarika Prasad Uniyal (Periodical Articles)
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Atmospherics by P. K. Sinha and Dwarika Prasad Uniyal (Periodical Articles)
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Sleeping with the enemy? by P.K. Sinha and Anuj Kumar Singh (Periodical Articles)
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Sweet victory for P.O.P: Guest speak by P. K. Sinha and Dwarika Prasad Uniyal (Periodical Articles)
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Radio renaissance by P.K.Sinha and Anuj Kumar Singh (Periodical Articles)
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Deciding where to buy: story choice behaviour of Indian shoppers by Piyush Kumar Sinha, Arindam Banerjee and Dwarika Prasad Uniyal (Periodical Articles)
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Family roles and social influences in buying decision making: A study of refrigerator by Seema Gupta and D.S. Chundawat (Periodical Articles)
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Analysis of ethical perceptions of current business practice and circumstantial-self-behaviour among management students by Jatin Pancholi and Keyoor Purani (Periodical Articles)
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Family and social influences in buying decision making: A study of television by Seema Gupta and D.S. Chundawat (Periodical Articles)
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The retail pill by Dwarika Prasad Uniyal (Periodical Articles)
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The Tween Shopper by Dwarika Prasad Uniyal and P.K.Sinha (Periodical Articles)
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