7 Feb 2017

How Digital Technology will transform Higher Education

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Jagdish Seth
Dr. Jagdish Seth
Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School at Emory University. Prior to his present position, he was at the University of Southern California; at the University of Illinois, and on the faculty of Columbia University, as well as MIT. Dr. Sheth's research interests include demographics, consumer psychology, relationship marketing, competitive strategy and geopolitics. Dr. Sheth is a highly sought after keynote speaker at many industry, academic and public forums. He has been advisor to many industries, governments and companies all over the world. Dr. Sheth has been the recipient of numerous awards, including the top three awards from The American Marketing Association. Dr. Sheth is also a Fellow of The American Psychological Association. A prolific author, Dr. Sheth and Andrew Sobel published a best seller, Clients for Life (Simon & Schuster) in 2000. His book, The Rule of Three (Free Press), coauthored with Dr. Rajendra Sisodia, altered the current notions of competition in business. Published in 2002, it has been translated into German, Italian, Polish, Russian, Portuguese, Korean, Japanese and Chinese. It was also the subject of a seven part television series on CNBC (India). Published in 1969, his book, The Theory of Buyer Behavior (with John A. Howard) is a classic in marketing. In 2007, Dr. Sheth’s book (coauthored by Rajendra Sisodia and David Wolfe, Firms of Endearment (Wharton School Publishing) was selected as one of the top ten business books on Leadership. Later that year, he also authored The Self-Destructive Habits of Good Companies…And How to Break Them (Wharton School Press). Both of these books have been translated into more than ten languages as well. His more recent books are Breakout Strategies for Emerging Markets (Pearson 2016) and Sustainability Edge (University of Toronto Press 2016).

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