MICA believes that an effective programme, like an MBA, should provide a platform for students and industry professionals to exchange, connect, and ideate. At MICA, student run committees such as MICAMINDS (student consultancy arm), MLS (Lecture Series) and Research make such an interaction possible. This ensures that the graduates from MICA are well aware of the realities of the industry.
MICAMINDS seeks to facilitate knowledge generation, assimilation and dissemination in various forms like projects, case studies, lectures, etc. Over the years MICAMINDS has worked with several prestigious clients like Barista, Claris, Hero Honda, Yahoo, Leo Burnett, Rediffusion, DLA-Vista, etc. to provide consumer behaviour insights, branding strategy guidelines and marketing suggestions, and has generated significant sums through projects executed by the students. Through the recruitment of the best team and the application of rigorous peer review standards, we ensure that we provide first class advice to all our clients. We maintain the highest standards of confidentiality including the protection of any data that may be collected or provided for analysis. The wide range of research projects undertaken by MICAMINDS speaks volumes about its skill and expertise.
MICAMINDS email id: micaminds@micamail.in
Faculty Coordinator: Prof. Rajneesh Krishna
Email: rajneesh@micamail.in
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MICA Research intends to fill the void created by the absence of focused and systematic research in communications management in India by an insistence on research of the highest academic rigour. It aims to generate research in communication areas related to local issues, all the while situating this research within larger national and international perspectives and contexts.
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The MICA Lecture Series provides an exciting student-industry interface which gives the students an exciting opportunity to leverage the immense knowledge and expertise of the alumni of MICA and other industry heads who have left an indelible mark on today’s world with their unique practices and their innovative approach to attacking problems in the business world.
Every year, senior industry professionals are invited to give students a glimpse of the evolving trends in the industry and corporate sectors by sharing their experience and thereby provide contemporary learning. Speakers from diverse backgrounds help students look at various career options. Interactions with these successful professionals guide the students in pursuing their goals. This platform is also helpful for potential recruiters to gauge the quality of students and there have been instances where some speakers influenced their reputed organisations to come back to campus for recruitment as they were impressed with the students.
MLS email id: mls@micamail.in
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Media and Communication Department
MICA, Shela, Ahmedabad - 380 058, Gujarat, India
Tel: +91 2717 308250, Fax: +91 2717 308349
