Post Graduate Certificate Programme in Research and Data AnalyticsDecision making process in modern business environment has transformed. Its now based upon Market Research and Data Analytics. This transformation is also aided by professional excellence in Market Research & Data Analytics by IT enabled services (ITES), business process outsourcing, knowledge process outsourcing, business intelligence, knowledge management and market research companies.
This program focuses on building a strong foundation in Market Research & Data Analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision making. The program leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software.
It aims at providing good understanding and hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions.
The program will give an overview to develop the strategies based on the findings from data for managing organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy building.
The classes will be conducted from MICA's studio. Select faculty from MICA will conduct the classes. Each topic will be taught with the help of case studies, live corporate examples and general discussions. In order to provide greater industry insights, business leaders from the different industries, subject to availability, may be invited to share their experiences.
The classes will be made available in across the country through e-learning. The participants can also be given an option to connect from home.
The program is also available outside India with a differential amount in fee.
Entire approach of this program is to impart domain expertise in Market Research & Data Analytics. It will follow a step-by-step approach where theoretical concepts will be followed by case studies and practical implementations. Sessions are designed to be interactive and participative.
Program Participants will be encouraged to use statistical packages for working on hands-on case studies. The program also covers usage of SPSS and SAS including writing SAS codes and deriving output.
Two classes per week on Saturdays & Sundays between 12:00pm-1:30pm.
One Year - 9 months of teaching followed by project work
This one year program is for executives with an acumen for Market Research and Data Analytics. It can serve as a stepping stone and a preliminary requirement for working in Market Research and Data Analytics departments.
1.Introduction to Market Research & Data Analytics
2. Multivariate Data Analysis-I
3. Multivariate Data Analysis-II
4. Forecasting Methods
5. Data Analytics @ Work
Participants are expected to develop their own project, collect data and prepare a project report.
Prof Vina Vani (Programme Director)
Dr. Vina Vani has a Ph.D. in Statistics and has over 35 years experience in research and training. She has been associated with MICA since 2008 and is an adjunct faculty at Shanti Business School.
Dr. Vani is a core team member of the MICA market ratings developed by MICA. She has retired from MICA as a Professor in Quantitative Techniques. She has organised several programs in the areas of Data Analytics and Quality Management. Apart from MICA, she has also lent her expertise to other institutes including S. P. Jain Institute of Management, IRMA, CEPT, University of Illinois, Fore School of Management, IGNOU, Gujarat University, and others.
Her papers and presentations are highly sought after in national and international conferences of repute.
She has managed advanced professional programs in Market Research & Data Analytics for leading corporates.
Online Applications are accepted for the program.
Application Closure Date : June 25th, 2013
To apply, visit:
Registration fees Rs.2000/- or USD 50 (for international students) payable in the name of Ivory Education Private Limited.
Please keep DD details or Card ready to fill the relevant column on payment of registration fees.
2. Admission Stage :
After receiving the communication on selection the candidates will complete the admission process by submitting the following documents:
1 Passport size colored photograph pasted the appropriate place in the form.
2. Online Payment details of the first installment / full fees (Physical copy of Draft if you want to make payment by DD).
3. Self-certified copies of Education records.
4. Self-certified copy of Experience details along with proof of current employment (if applicable).
The admission will not be completed in the absence of any of the above documents.
Program Starts: First week of July 2013.