Academic Programmes

Post Graduate Certificate Programme in Market Research and Data Analytics

Post Graduate Certificate Programme in Research and Data Analytics
Decision making process in modern business environment has transformed. Its now based upon Market Research and Data Analytics. This transformation is also aided by professional excellence in Market Research & Data Analytics by IT enabled services (ITES), business process outsourcing, knowledge process outsourcing, business intelligence, knowledge management and market research companies.

Overview & Pedagogy

This program focuses on building a strong foundation in Market Research & Data Analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision making. The program leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software.

It aims at providing good understanding and hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions.

The program will give an overview to develop the strategies based on the findings from data for managing organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy building.

Programme Objectives

The program has been designed in close consultation with the industry to prepare entry-level and experienced professionals for a career in Market Research & Data Analytics. It is set to provide the right base for working in analytical teams in large corporations and outsourcing companies.

 

Programme Benefits

  • The program will help in developing skills for working in Market Research & Data Analytics industry
  • Participants will learn to use SAS and SPSS – two of the most popular tools used in the area.
  • It will develop a sound theoretical framework with insight into practical implementations.
  • Participants will get an opportunity to learn major aspects of working in the industry
  • Placement assistance will be provided by Ivory Education for non-sponsored candidates

Methodology

The classes will be conducted from MICA's studio. Select faculty from MICA will conduct the classes. Each topic will be taught with the help of case studies, live corporate examples and general discussions. In order to provide greater industry insights, business leaders from the different industries, subject to availability, may be invited to share their experiences.

Within India
The classes will be made available in across the country through e-learning. The participants can also be given an option to connect from home.

Outside India
The program is also available outside India with a differential amount in fee.

Pedagogy

Entire approach of this program is to impart domain expertise in Market Research & Data Analytics. It will follow a step-by-step approach where theoretical concepts will be followed by case studies and practical implementations. Sessions are designed to be interactive and participative.

Program Participants will be encouraged to use statistical packages for working on hands-on case studies. The program also covers usage of SPSS and SAS including writing SAS codes and deriving output.

Schedule
Two classes per week on Saturdays & Sundays between 12:00pm-1:30pm.

Duration
One Year - 9 months of teaching followed by project work

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Who are we looking for?

This one year program is for executives with an acumen for Market Research and Data Analytics. It can serve as a stepping stone and a preliminary requirement for working in Market Research and Data Analytics departments.

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Curriculum

Course Content

Modules

1.Introduction to Market Research & Data Analytics

  • Market Research
  • Role of Market Research & Data Analytics
  • Data Analytics for Management
  • Data collection - primary and secondary
  • Preparing Data Sheet & Data Processing
  • Data Summarization: Tabulation, Cross Tabulation, Frequency distribution
  • Analysis of variance

2. Multivariate Data Analysis-I

  • Regression Analysis
  • Simple and Multiple Regression Analysis
  • Logistic regression
  • Cluster analysis
  • Tree Classification
  • Factor analysis

3. Multivariate Data Analysis-II

  • Conjoint analysis
  • Correspondence analysis
  • Advanced Multivariate Data Analysis – Neural Network Models & Structural Equation Models

4. Forecasting Methods

  • Moving average and Exponential methods
  • Decomposition method
  • ARIMA models

5. Data Analytics @ Work

  • Data Management: validation and cleaning
  • Working with Clients
  • Presentation and report writing

6. Project

Participants are expected to develop their own project, collect data and prepare a project report.


Campus component

There will be one campus visit to MICA. The duration of the visit will be of 3 days. The campus visit will be compulsory. The pricing for the visit is indicated separately for reference and review. Candidates from outside India can be given an exemption in attending the campus.

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Faculty

Prof Vina Vani (Programme Director)
Dr. Vina Vani has a Ph.D. in Statistics and has over 35 years experience in research and training. She  has been associated with MICA since 2008 and is an adjunct faculty at Shanti Business School.

Dr. Vani is a core team member of the MICA market ratings developed by MICA. She has retired from MICA as a Professor in Quantitative Techniques. She has organised several programs in the areas of Data Analytics and Quality Management. Apart from MICA, she has also lent her expertise to other institutes including S. P. Jain Institute of Management, IRMA, CEPT, University of Illinois, Fore School of Management, IGNOU, Gujarat University, and others.

Her papers and presentations are highly sought after in national and international conferences of repute.

She has managed advanced professional programs in Market Research & Data Analytics for leading corporates.

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Admissions Criteria

  • Graduates in any discipline.

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Application Process and Timelines

1.    Application Stage :

Online Applications are accepted for the program.

Application Closure Date : June 25th, 2013

To apply, visit:

http://www.ivoryeducation.com/mica-post-graduate-certificate-in-market-research-data-analytics/

Registration fees Rs.2000/- or  USD 50  (for  international students) payable  in the name of Ivory Education Private Limited.

Please keep DD details or Card ready to fill the relevant column on payment of registration fees.

2.    Admission Stage :

After  receiving the communication on selection   the candidates will complete the admission process by submitting the  following documents:

1   Passport size colored photograph pasted the appropriate place in the form.

2.  Online Payment  details of the first  installment  / full fees  (Physical copy of Draft   if you  want to make payment by DD).

3.  Self-certified copies of Education records.

4.  Self-certified copy of Experience details along with proof of current employment (if applicable).

The admission will not be completed in the absence of any of the above documents.

Program Starts: First week of July 2013.

Contact at MICA

Programme Director: Dr. Vina Vani
Email : vina@micamail.in

Sr. Programme Officer : Mr. Harshan V. V.
Email : harshan@micamail.in

Terms & Conditions

  • Program launch dates as well as installment dates are open for change as per the discretion of Ivory Education and MICA.
  • Ivory Education and MICA reserve the right to foreclose the admissions for the Program based on the response.
  • Fees once paid will not be refunded or adjusted under any circumstances. Change of batch is not permitted.
  • The maximum permitted delay in program roll-out will be 90 days.
  • In case of any connectivity issues or technology problems, an alternate class may be organised or a copy of the session transcript will be given alongwith attendance credit.
  • 75% attendance in classes is mandatory.
  • Any false or misleading information may result in termination of enrollment.
     

Selection Criteria

  • Marks obtained in Graduation / 10 + 2
  • Evaluation of resume
  • Acumen and interest in market research and data analytics

The number of seats available is limited. It is on a first come first served basis.

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Fees and Study Loan

At the time of admission the candidates have to pay the following fee which is inclusive of service tax.

Domestic Students:

Program Fee : Rs.90,000/- (inclusive of service tax)

Campus Fee : Rs.10,500/- (inclusive of service tax)

Domestic students can  make onetime payment or in  installments.

International Students:

Program Fee – USD 3,500

Campus Fee – Rs. 10,500/- (Optional for International students)

 Program Fee is paid in the name of Ivory Education Private Limited.

Campus Fee is payable in the name of Mudra Institute of Communications Ahmedabad.

Payment Options

One Time Rs.1,02,500 payable at the time of enrollment in the program (including Application Fee of Rs.2,000/-, Program Fee of Rs.90,000/- and Campus Fee of Rs. 10,500/-).

Payment in Installments

 

Down payment: Rs.40,000

 on 28th June 2013

1st Installment  : Rs.25,000

 on 28th Sept. 2013

2nd  Installment: Rs.20,000

 on 28th Nov. 2103

3rd Installment :Rs.20,000

 on 28th January 2014

Total

 Rs.1,05,000

Loans

Ivory Education will provide assistance to candidates for availing loans from financial institutions. Before applying for a loan, the candidates need to be selected by MICA for the program.

Dates of Campus Visit will be in April 2014. Campus fees are mandatory and payable directly to MICA.


 

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