Post Graduate Certificate Programme in Research and Data Analytics Decision making process in modern business environment has transformed. Its now based upon Market Research and Data Analytics. This transformation is also aided by professional excellence in Market Research & Data Analytics by IT enabled services (ITES), business process outsourcing, knowledge process outsourcing, business intelligence, knowledge management and market research companies. |
This program focuses on building a strong foundation in Market Research & Data Analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision making. The program leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software.
It aims at providing good understanding and hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions.
The program will give an overview to develop the strategies based on the findings from data for managing organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy building.
Programme Objectives
Programme Benefits
This one year program is for executives with an acumen for Market Research and Data Analytics. It can serve as a stepping stone and a preliminary requirement for working in Market Research and Data Analytics departments.
Course Content
Modules
1.Introduction to Market Research & Data Analytics
2. Multivariate Data Analysis-I
3. Multivariate Data Analysis-II
4. Forecasting Methods
5. Data Analytics @ Work
6. Project
Participants are expected to develop their own project, collect data and prepare a project report.
Prof Vina Vani (Programme Director)
Dr. Vina Vani has a Ph.D. in Statistics and has over 35 years experience in research and training. She has been associated with MICA since 2008 and is an adjunct faculty at Shanti Business School.
Dr. Vani is a core team member of the MICA market ratings developed by MICA. She has retired from MICA as a Professor in Quantitative Techniques. She has organised several programs in the areas of Data Analytics and Quality Management. Apart from MICA, she has also lent her expertise to other institutes including S. P. Jain Institute of Management, IRMA, CEPT, University of Illinois, Fore School of Management, IGNOU, Gujarat University, and others.
Her papers and presentations are highly sought after in national and international conferences of repute.
She has managed advanced professional programs in Market Research & Data Analytics for leading corporates.
Documents to be submitted with Application Form
The application will not be considered in the absence of any of the above documents.
Application Closure Date : May 31st, 2012
Program Starts : June 30th, 2012
How to Apply
Online Applications are accepted for the program. To apply, visit:
http://www.ivoryeducation.com/mica-post-graduate-certificate-in-market-research-data-analytics/
Programme Director: Dr. Vina Vani Terms & Conditions Selection Criteria The number of seats available is limited. It is on a first come first served basis. Initially the candidates will need to send across the application forms with Application Fee only.Other fees will be payable only after acceptance by MICA in the program. The fee is inclusive of service tax. Collection of Fee: Domestic Application Fee – Rs. 1,000/- Program Fee – Rs. 85,000/- (inclusive of service tax) Campus Fee – Rs. 10,500/- Domestic students can also pay fee in installments or through a bank loan. International (USD) Application Fee – USD 50 Program Fee – USD 3,500 Campus Fee – Rs. 10,500/- (Optional for International students) Application Fee and Program Fee are paid in the name of Ivory Education Private Limited. Campus Fees are payable in the name of Mudra Institute of Communications Ahmedabad. Payment Options One Time Rs. 96,500 payable at the time of enrollment in the program (including Application Fee of Rs. 1,000, Program Fee of Rs. 85,000 and Campus Fee of Rs. 10,500). Installment System Installment type Amount (Rs.) Downpayment 40,000 1st Month 25,000 3rd Month 20,000 5th Month 20,000 Total 105,000 Loans Ivory Education will provide assistance to candidates for availing loans from financial institutions. Before applying for a loan, the candidates need to be selected by MICA for the program. Dates of Campus Visit will be announced later. Simply enter your contact details and your question below and a member of staff will get back to you:
Email : vina@micamail.in
Programme Assistant : Mr. Harshan V. V.
Email : harshan@micamail.in
Fees and Financial Aid
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