Academic Programmes

Post Graduate Certificate Programme in Market Research and Data Analytics

Overview & Pedagogy

This program focuses on building a strong foundation in Market Research & Data Analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision making. The program leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software.

It aims at providing good understanding and hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions.

The program will give an overview to develop the strategies based on the findings from data for managing organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy building.

Programme Objectives

Programme Benefits

• The program will help in developing skills for working in Market Research & Data Analytics industry
• Participants will learn to use SAS and SPSS – two of the most popular tools used in the area.
• It will develop a sound theoretical framework with insight into practical implementations.
• Participants will get an opportunity to learn major aspects of working in the industry
• Placement assistance will be provided by Ivory Education for non-sponsored candidates

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Who are we looking for?

This one year program is for executives with an acumen for Market Research and Data Analytics. It can serve as a stepping stone and a preliminary requirement for working in Market Research and Data Analytics departments.

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Curriculum

Course Content

Modules

1.Introduction to Market Research & Data Analytics

• Market Research
• Role of Market Research & Data Analytics
• Data Analytics for Management
• Data collection - primary and secondary
• Preparing Data Sheet & Data Processing
• Data Summarization: Tabulation, Cross Tabulation, Frequency distribution
• Analysis of variance

2. Multivariate Data Analysis-I

• Regression Analysis
• Simple and Multiple Regression Analysis
• Logistic regression
• Cluster analysis
• Tree Classification
• Factor analysis

3. Multivariate Data Analysis-II

• Conjoint analysis
• Correspondence analysis
• Advanced Multivariate Data Analysis – Neural Network Models & Structural Equation Models

4. Forecasting Methods

• Moving average and Exponential methods
• Decomposition method
• ARIMA models

5. Data Analytics @ Work

• Data Management: validation and cleaning
• Working with Clients
• Presentation and report writing

6. Project

Participants are expected to develop their own project, collect data and prepare a project report.

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Faculty

Prof Vina Vani (Programme Director)
Dr. Vina Vani has a Ph.D. in Statistics and has over 35 years experience in research and training. She  has been associated with MICA since 2008 and is an adjunct faculty at Shanti Business School.

Dr. Vani is a core team member of the MICA market ratings developed by MICA. She has retired from MICA as a Professor in Quantitative Techniques. She has organised several programs in the areas of Data Analytics and Quality Management. Apart from MICA, she has also lent her expertise to other institutes including S. P. Jain Institute of Management, IRMA, CEPT, University of Illinois, Fore School of Management, IGNOU, Gujarat University, and others.

Her papers and presentations are highly sought after in national and international conferences of repute.

She has managed advanced professional programs in Market Research & Data Analytics for leading corporates.

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Admissions Criteria

• Graduates in any discipline.

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Application Process and Timelines

Documents to be submitted with Application Form

1. Passport size coloured photograph pasted the appropriate place in the form.
2. Payment information alongwith physical copy of Draft (if applicable)
3. Self-certified copies of Education records
4. Self-certified copy of Experience details alongwith proof of current employment (if applicable)

The application will not be considered in the absence of any of the above documents.

Application Closure Date : May 31^st, 2012
Program Starts : June 30^th, 2012

How to Apply

Online Applications are accepted for the program. To apply, visit:

http://www.ivoryeducation.com/mica-post-graduate-certificate-in-market-research-data-analytics/

Contact at MICA

Programme Director: Dr. Vina Vani
Email : vina@micamail.in

Programme Assistant : Mr. Harshan V. V.
Email : harshan@micamail.in

Terms & Conditions

• Program launch dates as well as installment dates are open for change as per the discretion of Ivory Education and MICA.
• Ivory Education and MICA reserve the right to foreclose the admissions for the Program based on the response.
• Fees once paid will not be refunded or adjusted under any circumstances. Change of batch is not permitted.
• The maximum permitted delay in program roll-out will be 90 days.
• In case of any connectivity issues or technology problems, an alternate class may be organised or a copy of the session transcript will be given alongwith attendance credit.
• 75% attendance in classes is mandatory.
• Any false or misleading information may result in termination of enrollment.
   

Selection Criteria

• Marks obtained in Graduation / 10 + 2
• Evaluation of resume
• Acumen and interest in market research and data analytics

The number of seats available is limited. It is on a first come first served basis.

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Fees and Financial Aid

Initially the candidates will need to send across the application forms with Application Fee only.Other fees will be payable only after acceptance by MICA in the program. The fee is inclusive of service tax.

Collection of Fee:

Domestic

Application Fee – Rs. 1,000/-

Program Fee – Rs. 85,000/- (inclusive of service tax)

Campus Fee – Rs. 10,500/-

Domestic students can also pay fee in installments or through a bank loan.

International (USD)

Application Fee – USD 50

Program Fee – USD 3,500

Campus Fee – Rs. 10,500/- (Optional for International students)

Application Fee and Program Fee are paid in the name of Ivory Education Private Limited. Campus Fees are payable in the name of Mudra Institute of Communications Ahmedabad.

Payment Options

One Time

Rs. 96,500 payable at the time of enrollment in the program (including Application Fee of Rs. 1,000, Program Fee of Rs. 85,000 and Campus Fee of Rs. 10,500).

Installment System

Loans

Ivory Education will provide assistance to candidates for availing loans from financial institutions. Before applying for a loan, the candidates need to be selected by MICA for the program.

Dates of Campus Visit will be announced later.
 

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