Post Graduate Certificate Programme in Advertising Management and Public Relations Marketing today has truly become a battle ground. Integrated Marketing Communications is the strategic weapon which fights competition and yields top of the mind recall to the brand. On one hand, consumers are becoming more and more demanding with lots of brands to choose from and on the other their attention spans have significantly reduced due to clutter, chaos and time poverty. In a scenario like this, advertising and public relations are strategic tools which if used smartly can earn mind space. With the advent of digital space and information access to the consumer, these weapons can backfire if not used properly. Therefore, an organization aims at strategically using these weapons in order to generate return on marketing investment. To move towards that goal, one needs to get equipped with the latest concepts and techniques of advertising and get insights into the strategies to capture the mind share and eyeballs of the consumer. MICA offers an online post graduate certificate programme in Advertising Management and Public Relations. Program Objectives The course aims at skill as well as perspective building for Junior and Middle level executive in the domain of Advertising Management. It seeks to deliver skills for managing advertising businesses by combining theoretical learning in the field of communications with the right blend of management education. |
The course aims at skill as well as perspective building for Junior and Middle-level executives in the field of Advertising Management. It seeks to deliver skills for managing advertising businesses by combining theoretical learning in the field of communications with the right blend of management education.
Programme Benefits
There are two forms of online education that are predominant, one is the asynchronous mode, and the other is the synchronous mode. Asynchronous implies purely posting data on the web; something like what IGNOU does. The advantage of this mode is that one can target an international audience. The synchronous mode is in real time, which happens predominantly through video conferencing.
Working professionals and fresh graduates seeking careers in advertising and related businesses.
Course Content
The program will cover the following areas of learning:
• Introduction Module
• Advertising Module
• Consumer Behaviour Module
• Marketing Research Module
• Digital Marketing Module
• Media Management Module
• New Media Module
• Agency Module
• Public Relations Module
• Campus Visit at MICA
- Workshop on culture and communication
- Introduction to media software
- Workshop on creative brief writing
Campus component
A one week campus visit is a unique opportunity given to all participants. All students are invited to MICA campus for one week. The participants have to be on campus full-time. Campus visit provides an excellent opportunity to interact, network and utilize resources like faculty and library at MICA. This visit usually happens in April/May 2014. Dates will be announced atleast a month in advance.
Prof Falguni Vasavda Oza (Programme Director)
Prof Subhash Tendle
Prof. Mini Mathur
Prof. Amar Gargesh
Prof C D Mitra
Guest Faculty
Ami Bhuptani, Enterpreneur
Neha Rao, Aidem Ventures Pvt Ltd
Nithya Ravi, Mudra
Ruchi Kaushal, Castrol India
Rashii Prabhakar, The Walt Disney Company India Pvt Ltd
Sajit Narayanan, Entrepreneur
Sonal Jhug, Mudra
Sonu Shah, Turner Broadcasting
Documents to be submitted with Application Form
1. Certified copies of academic record - Certificate and Marksheet of Class XII, Graduation and Postgraduation (if held).
2. Professional records or Experience certificates
3. Statement of Purpose for doing this course(in about 200 to 250 words)
4. One passport size photo fixed on the application form
The application will not be considered in the absence of any of the above documents.
Application Closure Date: 20th June 2013
Programme Start : Mid of July 2013
Contact at MICA
Programme Director: Dr. Falguni Vasavda Oza
Email : falguni@micamail.in
Sr. Programme Officer : Mr. Harshan V. V.
Email : harshan@micamail.in
Terms & Conditions
Selection Criteria
The number of seats available is limited. It is on a first come first served basis.
Application Fee : Rs. 2,000/-
Programme Fee :
Course Fee : Rs. 1,15,169/- (Including Service Tax)
Campus Visit Fee: Rs. 16,854/- (Including Service Tax)
DD for the application fee, programme fee and registration fee should be drawn in favour of ‘Ivory Education Pvt Ltd’ payable at New Delhi.
DD for the campus fee (Rs. 16,854/-) will be in favour of ‘Mudra Institute of Communications Ahmedabad’ payable at Ahmedabad.
Dates of campus visit will be announced in the first session.
Date of Payment of Fees:
Down payment: Rs.40,000 on 25th June 2013
1st Installment: Rs.30,000 on 7th September 2013
2nd Installment: Rs.30,000 on 7th November 2013
3rd Installment: Rs.20,000 on 7th January 2014
Installments do not include campus fees. Campus fees are mandatory and payable directly to MICA.
Simply enter your contact details and your question below and a member of staff will get back to you:
Or, e-mail admissionenquiry@micamail.in, or call +91-2717-308313 during office hours on working days.
