Fellow Programme in Management - Communications (FPM-C) The Fellow Programme at MICA is the first programme of its kind in the country. It is an AICTE approved doctoral level programme offered in the communication discipline. Through this programme, MICA aims to encourage both fundamental and applied research in the communication domain. The FPM aims to achieve the following inter-related goals:
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Areas of Specialisation
The FPM offers four areas of specialisation. Students are required to choose any one area at the time of application. A brief description of all areas is given below:
Integrated Marketing Communication
Integrated Marketing Communication (IMC) is the focused use of a set of conventional and non-conventional promotional media to touch customers at multiple points of contact. IMC wraps communications around customers and helps them move through the various stages of the buying process. The organisation simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers. This relatively new area of specialisation has great scope for research. MICA faculty's research interests in this area span across Branding, Corporate Social Responsibility (CSR), Digital Marketing, Customer Value Analysis, Return on Marketing Investment (ROMI), Customer Relationship Management (CRM), Customer Loyalty, Advertising & Brand Management, Marketing Strategy, Tangible and Intangible Value Drivers of Brand & Marketing Performance, Impact of Culture and Society on Consumption Patterns, and Customers' Relational Behaviour.
Communication and Social Change
This specialisation is an in-depth study of the scholarship and practice of communication for development and empowerment in a developing country context. It will explicate theories, concepts, methodologies, and practice in development communication from a historical, analytical and policy perspective. It will address the contemporary challenges in the field and present a state-of-the-art disciplinary perspective. MICA faculty's research interests in the area span across Health Communication, Health Systems, Health Policy and Management, Science-Technology and Society Interaction, Communication for Social Change, Communication and Climate Change, Communication and Stigma, Advocacy, Message Design, Media Planning, Communication Strategy for Behaviour Change and Community Mobilisation, HIV/AIDS Communication.
Communication and Cultural Studies
This multidisciplinary area of specialisation situates the study of culture and communication in the broader context of politics, globalisation, and society. It critically engages with the mediations between the disciplines of media, communication, and culture through such approaches as political economy, textual analysis, and reception analysis. MICA faculty's research interests in the area span across Cultural Studies and the Media, Race, Gender, Sexuality, Genocide, Caste and Class, Film Studies, Historical and Cultural Practices of Translation, Socio-Political and Literary Matters in Gujarat, Partition Studies, Cross-cultural Communication, and Culture and Advertising Communication.
New Media and Communication
This area of specialisation theorises about the social, psychological, marketing, and managerial effects of the use of conventional mass media and Internet based media. Areas of research relate to internet, mobile devices, electronic games, blogs, podcasting, CD-Rom, websites, broadcast, e-mail and web casting.
The programme consists of two years of course work and one year of thesis research. During the course work phase, students will spend one term at an overseas university department assigned to an eminent communication academician/researcher.
Programme Structure
MICA’s FPM is a three-year, full-time residential programme. The first year of the programme is intended to strengthen students' theoretical and research base. The first year courses are designed to provide students a paradigmatic appreciation of theory and research in communication.
The second year of the programme is intended for acquiring in-depth knowledge of the area of specialisation and related fields. In addition, students are located in an overseas' partner affiliate university department for an entire term to get them acquainted and exposed to the research culture. While located in an overseas' university department, the students are assigned to a faculty and engaged mainly in two activities - review of literature and an independent study in the area of specialisation.
On completion of the second year course work, the student enters the thesis stage.
At the thesis stage, the student first develops and defends a thesis proposal. The student then works closely with the thesis advisor on his/her thesis. On completion of thesis research, the student submits the thesis and defends it.
Year I | Term 1 | Term 2 | Term 3 |
Course Work |
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All FPM students, irrespective of their areas of specialisation, take a compulsory set of courses. |
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Year II | Term 4 | Term 5 | Term 6 |
Course Work | Location in overseas university departments | Course Work |
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The second year course work comprises of three categories of courses.
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Year III | Thesis Research |
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After successful completion of all requirements of the programme, the student is awarded the title of:
''Fellow of the Mudra Institute of Communications, Ahmedabad''
Applicants must have a Masters Degree/equivalent qualification with at least 55% marks or equivalent grade in any discipline of the Humanities /Social Sciences / Business Management having Communication/Journalism/Advertising/PR/Marketing as a core subject. The candidate also should have completed a three-year Bachelor's degree/equivalent qualification after completing higher secondary (10+2) or equivalent.
Or
At least 55% marks or equivalent grade in Five year Integrated Masters Degree programme from any discipline of the Humanities /Social Sciences / Business Management having Communication/Journalism/Advertising/PR/Marketing as a core subject, obtained after completing higher secondary (10+2) or equivalent.
Qualifications described above must be recognised by AICTE/Universities/Deemed Universities.
International students whose qualifications are considered equivalent (by UGC/AICTE) to the qualifications listed above are also eligible to apply for the programme.
Candidates with M. Phil. or NET/JRF (UGC) qualification in ‘Mass Communication and Journalism’ or ‘Management’ and relevant work/research experience in a recognised communication/media institution will be given preference.
Final year students appearing for the Master's degree or equivalent examination can also apply. Such candidates, if selected, should be able to produce final mark sheet (proving that they satisfy the eligibility criteria) at the time of accepting the offer of admission failing which the offer shall automatically stand withdrawn.
Year I | Term 1 | Term 2 | Term 3 |
1. Interdisciplinary Nature of Communication | 1. Research Methodologies | 1. Research Methods - I |
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Year II | Term 4 | Term 5 | Term 6 |
1. Research Methods - II | 1. Independent Study in the Area of Specialisation (continued) | 1. Research Methods Course specific to the research topic |
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1These courses are peer-based practice pedagogy. They train students in a range of skills including reading and writing research articles, instrument development, and data entry and data analysis. |
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Faculty
Core Faculty
A F Mathew
Anita Basalingappa
Hemant Trivedi
Kallol Das
Nagesh Rao
Rajneesh Krishna
Rasnanda Panda
Saumya Pant
Shubhra P. Gaur
Adjunct Faculty
Keval J Kumar
Visiting Faculty
Adrienne Shaw
Binod Agarwal
Biswajit Das
C. D. Mitra
Charlotte Krolokke
G. S. Gupta
M. M. Gandotra
Navdeep Mathur
Nishant Shah
Pramod K. Nayar
Rajni Bakshi
Ruma Sen
Srinivas Melkote
Supriya Chotani
Tara Nair
Tridip Suhrud
Urvashi Butalia
Vikas Kanungo
Admission Criteria
All ELIGIBLE applicants will be required to take the MICA Admission Test (MICAT-FPM). MICAT-FPM comprises of Written Test (WT), Oral Presentation (OP) and Personal Interview (PI).
The MICAT-FPM process will follow as described below:
Written Test (WT)
Written Test will examine candidate's (communication) theoretical understanding, ability to investigate a communication phenomenon and ability to interpret data and draw conclusions.
Structure of WT |
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| Part – I | Part – II |
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Section A | Section B |
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Description | Theorising discipline of | Research methodologies in communication | Case – related to the area of |
Marks | 100 | 50 |
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Time | 2 Hour 30 Minutes |
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Recommended text: Mass Communication in India by Keval J. Kumar
Oral Presentation (OP)
The candidate will be given a decision problem and asked to describe a broad-level approach to address it in a systematic and scientific manner.
Personal Interview (PI)
Personal Interview will be an extension of OP where the candidate's personality and passion for research will be assessed.
Selection to the programme is based on:
1. Performance in MICAT-FPM
2. Consistent academic performance from 10+2 onwards
3. Possession of M Phil or NET/JRF qualification, and
4. Professional work/research experience in media and communication
Application Process and Timelines
The applicants should go through the following application process:
Why do you want to pursue FPM? What are your career and professional goals? Describe your strengths and weaknesses relevant to your career and professional goals Describe the key skills, knowledge, and experiences the FPM will develop in you What will be the nature of your contribution to the advancement of the chosen area of specialisation/profession? |
4. Copies of academic certificates.
Timeline
Admissions to FPM-C at MICA will resume in 2013. Please look for the announcement in December 2012.
Fees and Financial Aid
Academic Facilitation
From Term 1 to 4, the students will be assigned to a FPM faculty as research assistants for fifteen hours per week. Apart from this, after the successful defence of the thesis proposal, and until the end of the third year, students will be encouraged to take up research and teaching work on campus either in MICA or MICORE. Such work, besides opening up research avenues, should contribute to the student's learning and experience.
FPM students will be encouraged to present papers, which have been submitted to and accepted at professional conferences. FPM students will also be encouraged to publish working papers.
The institute will provide a laptop to each student at the time of registration after admission. The laptop has to be returned to the institute when the student finally leaves the institute. The student will be provided office space as well.
Financial Support
All students (except sponsored students) admitted to the programme will be given a fellowship and contingency allowance. The present stipend is Rs 20, 000, Rs 22, 000 and Rs 25, 000 per month for first, second and third year respectively. In addition to the stipend, a contingency grant of Rs. 25,000 in the first year and Rs. 30,000 in each of the second and third years will be available to the students for academic expenses like case material, books, travel, data collection expenses, thesis expenses etc. Students will be permitted to carry over surpluses to the following years.
Accommodation and Food
The FPM students will be allotted twin-sharing air conditioned room in the first year and single occupancy air conditioned room in the second and third year. They will have to bear a subsidised cost for their accommodation. FPM students will also have to bear the food expenses.
In case of married students, lodging and boarding can be provided to the spouse in the same room @ regular MICA charges.However, no accommodation is available for children.
Fees
Various fees charged by Institute are:
i | Fee to be paid along with completed FPM application form | Rs. 1,500.00 |
ii | Fee to be paid along with the acceptance of admission offer | Rs. 25,000.00* |
*Rs. 15, 000 will be refunded after successful completion of first year and 5, 000 after successful completion of the programme.
FPM Office
Mudra Institute of Communications, Ahmedabad (MICA)
Shela, Ahmedabad 380058, INDIA.
Phone: +91 2717 308250 begin_of_the_skype_highlighting +91 2717 308250 end_of_the_skype_highlighting (Ext. 119)
Email: fpm.micore@micamail.in
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