As a student, I found MICA's curriculum matched my areas of interest. We had all kinds of people on campus from diverse backgrounds - including the liberal arts - which made for a stimulating and intellectually charged environment. When we come looking for advertising talent, the qualities that this kind of culture fosters are the ones that we value most: inquisitiveness, passion, a point of view and creativity. We've been delighted with the talent that’s come to Mudra and contributed to the group's success.

I have found that students from MICA tend to possess a rare combination of hard and soft skills which enables them to deal with real life problems with a greater degree of understanding and creativity. They have a more integrated view of communication and marketing than those from a pure management education background, and are able to add greter value earlier than their counterparts. I have had the pleasure of working with many MICA students, and I have every intention of working with many more.

Skills & knowledge can be taught and acquired but passion cannot be injected; it’s in their passion for creating great brands and generating big ideas that micans are a breed apart!