Welcome to MICA.
It has been 21 years since MICA came into being. In its relatively young history, it has helped produce and nurture great students, many who currently hold senior leadership positions within and without the communications industry. In this short period MICA has grown from having less than 50 postgraduate students to having over 300 students. Today, MICA is one of the most dynamic and academically engaging communications management schools in India. As the new Director of MICA, I am excited and enthusiastic to be part of this great journey.
What makes MICA unique? First, we are a niche communications management institute that creates managers and leaders for the media and communications industries. Second, most business school curriculum focuses primarily on the intelligence quotient and sharpening only the left side of the brain. The outstanding global leaders of today have an equally strong emotional and cultural quotient. MICA's curriculum creates such students – those who focus on multiple bottom-lines – with equal emphasis on financial, human and environmental implications. We are not like the mainstream business schools – we are a school with an edge – the MICAN-edge.
Over the years, MICA has evolved and expanded from what it was years back. But, its mission remains steadfastly the same – which is “To be a global leader in researching, educating, developing and practicing the art & science of communication for the betterment of humanity”.
Our students are unique – they seek collaboration to address competition; they are equally strong in the analytical and creative aspects of any situation. Our 2012 PGDMC graduates, all 155 of them, got placed in a diverse group of top companies, including Amazon, Google, Amul, Sony Entertainment and Indian School of Business. We encourage our students to think ‘out-of-the-box’, to communicate creatively and to show a healthy respect and concern for the ecology and environment. We believe that our students are our true ambassadors and we encourage them to use the communication expertise and research knowledge that they possess and have honed at MICA for the betterment of society and mankind.
We do not, however, believe in resting on our hard-earned laurels and past glories. We continue to hire permanent faculty with strong research and teaching skills. We continue to invite ‘visiting faculty’, who have experienced the lived reality of concepts they teach. This is the chief reason, why MICA is forever striving and always passionate about delivering world-class research and teaching. We do not wish to follow; We wish to lead. It’s a constant and ceaseless endeavor and in this, all MICANs are involved - in body, heart and soul.
Welcome to the School of Ideas.
Prof. Nagesh Rao
Director
MICA
