KEIC provides the following services to its users
Information on brand performance, advertising strategy, advertising campaign etc of a specific product from newspapers and magazines is provided. This information also includes market share/size and information about competitors. Photocopies of printed advertisements and a list of TV commercials are also provided. The list of TV commercials also gives information about the brand, advertiser, advertising agency, title of the advertisement, producer and product.
The bibliographical database from April 1994 onwards is available for sales of leading newspapers. It is supported by full text hard bound/soft copy viz Monthly Briefing Service. On subscription, monthly backup of new records added and hardbound copies will be sent to subscribers.
All information about a product or industry appearing in the media and journals is collected every month for clients. The information docket is delivered before the 5th of every calendar month. This service is useful to advertisers, ad agencies, and market research firms. Typically, the service is extended for a bouquet of five or ten products. The product mix can be changed as long as the number of products for which information is sought does not exceed the stipulated number. The KEIC has already worked on over 130 different product categories and tracking more than 250 product categories.
Monthly Update Service: On request library provides monthly compilation on a given topic every month between 1-5th.
Alerts for new arrivals through email
Access to E Resources/ useful websites for the students