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Ever since its inception, MICA-EDC has been devoted to the objective of encouraging the concept of entrepreneurship in the communications sector. MICA-EDC aspires to offer business support services in order to nurture buzzing ideas that have the potential to bring about a change in this sector. Thus, in order to make this a reality, MICA-EDC has set up a first-of-its-kind Comcubator (Communications Technology Based Business Incubator), an Incubation Centre specifically for the communications sector to commercialise and nurture ideas and innovations.

Objective of the Comcubator

The main objective of setting up a Comcubator is to develop, nurture, promote and successfully commercialise ventures, based on innovative products, models, tools, techniques, and technologies and/or render services in the area of communications; ventures which would conceptualise, develop and manufacture innovative - processes, formats, mediums of communications for reaching out to individuals or masses; by providing training, mentoring, the requisite infrastructure and intellectual support services to comcubatees.

Rationale

• Communication technology has immense scope and commercial potential by itself as well as because it acts as a catalyst in development, distribution and advancement of any other technology throughout the world
• MICA, being the premier institute in the realm of communications management, can very easily assist budding entrepreneurs to give form and shape to revolutionary technologies
• Successful start-ups contribute towards sustained economic growth & development of the nation, as well as communities and individuals
• New media has tremendous applications with the rise in the entertainment industry; this area which is one of the fastest developing ones, does not have a single incubation facility

Business Areas covered by the Comcubator

The Comcubator will encourage any idea which has the potential to change, transform or enhance the field of communications. It may include innovations for:

A. Communication Service Technologies: 1) Marketing communication services like Advertising, Marketing Research, Media Planning, PR and event Management, E-business and E-marketing; etc and other below the line communications agencies 2) Other services like value added mobile services, photography; entertainment, education, design consulting, video and film productions; digital editing etc.

B. Communication Product Technologies: Internet, SMS, MMS, Web search, Gaming, Film & Entertainment content etc.

C. Communication Equipments: Computers, TV, Cameras, Printers, Satellites, Mobile Phones, Stylus, Application-oriented Software etc.

D. Applications Tools for Communication Businesses: E.g. Audience measurement tools, tools for research and data analytics; consumer tracking tools; tools for evaluating the impact of communications; Software.

Facilities & Support

The Com-cubator at MICA EDC is committed to the objective of supporting budding entrepreneurs in the entire process of their business formation i.e. right from the stage of conception to the stage of commercialisation. Once the idea is selected for incubation, the comcubator will provide support in terms of conversion of the idea into a working model, research experimentation, lab testing, accreditations, market research, business plan, promotion, networking and so on along with the continual guidance of highly respected mentors.

Along with this support, the Comcubator will provide the following facilities to Comcubatees:

• An existing extensive network of academicians, professionals, entrepreneurs and organisations in the communications industry in and outside India.
• A Television Audience Measurement Lab, established at the MICA campus jointly with the Media Agency of Mudra (OMS) and the Audience Measurement Analytics Limited (AMAP).
• Hughes Directways on-line education facility, which has commenced programmes in Media Management, Data Analytics, Advertising Management and Integrated Marketing Communications.
• A one of its kind ‘Idea Lab’, with state-of-the-art facilities aimed at getting the best ideas out of the closet.
• Digital I-Mac lab equipped with 16 I-Macs (IBM platform too) and design softwares like Adobe Photoshop, 3D studio max, Maya, Adobe Premiere and Illustrator.
• Digital Design & Publishing support.
• Video Conferencing room, providing access to global communication facilities.
• Radio broadcasting facilities.
• Access to library resources including the huge collection of articles, journals, databases, videos, etc. in the online library.
• Basic office amenities like computing, telephony, facsimile and postal services, meeting space etc.
• Other amenities like a canteen facility, auditorium, outdoor and recreational facilities, gymnasium, etc.

Benefits to the Comcubatee

The Comcubatee will avail of all the above mentioned facilities along with:

• Technical, financial, infrastructural, physical and intellectual support to innovators to convert their ideas into technologies-based products and services businesses in the area of communications
• Support of technical human resources, as the Comcubator would use unused capacity in training technical manpower in animation, film production, creative design and art. These people would be available to work with comcubatees while developing projects and in the future, may choose to work with them
• Intermediary services for commercial exchange of technologies between inventors/innovators and entrepreneurs

Incubation Procedure

Interested candidates will be asked to fill up a detailed application form wherein they will have to mention their idea in brief along with a proposal and a tentative business plan. The Comcubator will select the ideas and those applicants will be made to undergo training in entrepreneurship. Once the training is over, Comcubatees will commence the initial stages of their venture with the support and facilities provided by the Comcubator.

For more information on the Comcubator, kindly contact:

Email: comcubator@micamail.in