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Shaphali Gupta
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Academic Area: Strategic Marketing

Shaphali Gupta is a Professor at MICA in the area of Strategic Marketing and also a Research Fellow at Georgia State University, Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business. She has obtained her Ph.D. from the Shailesh J Mehta School of Management, IIT Bombay, India; Master’s degree in Business Management with Marketing specialization; and Bachelor’s degree in Mathematics. Her research interests are in marketing strategy, emerging market strategies, customer experience management, customer engagement and advertising strategy.

She has published her research in top tier marketing journals (which includes AMA journals, FT 50, A* and A listed journals) such as the Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of International Marketing. She regularly presents her work in esteemed international conferences like AMA, Marketing Science, European Marketing Academy, Australian and New Zealand Marketing Academy, etc. She is often invited by esteemed universities in India and abroad to share her research work. She is also a gold medallist certified trainer by the Indian Society for Training and Development, Ministry of HRD, New Delhi. She started her academic career more than a decade ago and taught at various management institutes as a full-time and invited faculty in India. Before joining MICA, she was associated with MDI, Gurgaon. She enjoys teaching various courses in Marketing, Marketing Strategy, International Marketing, and Customer Relationship and Engagement Management.

She conducts management development programs for senior executives of major Indian companies regularly. Before entering academia, she had also worked in the industry for few years with Reliance communication and ICICI Bank, where her major responsibilities were handling critical customer service issues, customer retention issues and building and maintaining firms’ long-term relationships with high net worth clients.

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