Programme Summary | Digital Marketing

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Post Graduate Certificate Programme in Digital Marketing - Online

Established in 1991, MICA (Formerly Mudra Institute of Communications, Ahmedabad) is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable, and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

Programme Objective

This course has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.

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