Digital Marketing Course, Certification With UpGrad, Post Graduate Certificate Programme

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Post Graduate Certificate Programme in Digital Marketing & Communication with Specialisations - Online 


Exclusive 50% Scholarship for all MICA Alumni

13 batches launched successfully! Next batch starts on 13th August, 2019.
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Programme Objective

This 6.5 Month intensive program is designed to train students in key areas of Digital Marketing & Communication and prepare them for marketing challenges in a digital world. The program exposes you to a combination of MICA’s top Faculty in Marketing Strategy, Digital and Communications as well as top marketing professionals and their respective experiences. Through concepts, industry projects, tools and case studies we will equip you with the skills needed to have a strong edge in the job market.

In this program, you can choose between three specialization. These specialisation are in areas of

Branding and Communication Marketing Analytics Social Media and Content Marketing

Please note that you will get one specialization complimentary with the program and you can also choose more than 1 specialization.

Program Benefits

  • Choose from any of the three specialisations available i.e. Branding and Communication, Social Media and Content Marketing, and Marketing Analytics.

  • Get PG Certification by MICA & MICA Alumni Status

  • Learn 12 Deep Dive Modules: Understand the evolution of marketing, deep dive into marketing fundamentals & strategies, learn to how to use/ leverage major digital marketing channels and learn how to approach digital marketing strategies and campaigns.

  • Experience 10 Case Studies: Developed with leading digital brands and agencies like Nearbuy, Bajaj Auto, Star India, Zivame; these case studies are based on actual campaigns these companies have run in the past.

  • Apply Skills in 10 Industry Projects: You will have to apply your learning to these hands on projects by developing campaigns. You will receive 1:1 feedback on your solutions.

  • Master 25 Digital Marketing tools: You will learn 25 popular used tools such as Google Analytics, Facebook Ads, BuzzSumo, Woorank and more.

  • Learn from top MICA Faculty and 25 World-class Industry Experts: MICA’s most experienced Strategy & Digital Faculty to teach fundamental concepts of Marketing in a Digital World. Further, Global Marketing Leaders & Instructors such as Jaideep Prabhu from Cambridge, Sakhee Dheer heading Digital Marketing Facebook APAC, Karan Sarin heading Marketing at Razorpay and many more will deepen your understanding of marketing in a digital world.

  • Flexible Anytime Learning: All lectures are pre recorded into the Learning Platform, which is accessible to all students, anytime, from any device. This flexibility ensures that you can consume video content and solve assignments in your convenience.

  • Get 1-on-1 Mentorship Tracks: We realise different students have different goals. For students interested in pursuing a career in digital, we will be focusing on mock interviews, CV feedback and opportunities with our industry partners. For business owners, we give separate mentorship calls, where students deep dive into how they can grow their business with Digital.

  • Get Career Support: For students looking to build a career in Digital Marketing, we share student profiles to our Industry Partners with their performance in the program for Jobs in Digital Marketing.

  • Application Driven Learning for Working Professionals: Learn anytime & anywhere, with a weekly engagement of 6-8 Hrs. Case Studies, Industry Projects and assignments ensure that all learnings are tested in an application driven format with proper feedback.

  • Get 1-on-1 Feedback: Special feedback sessions with industry experts are arranged for all projects which give students a clear understanding of scope of improvement.

Valedictory Ceremony

Program Industry Partners

Program Career Partners

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