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Academic Programmes

PGDM-C

Post Graduate Diploma in Management - Communications (PGDM-C)

MICA's flagship Post Graduate Diploma in Management - Communications (PGDM-C) grooms business leaders with a focus on creative thinking, consumer-centricity, communication and community outreach. The PGDM-C, equivalent to an MBA, has evolved into one of the premier programmes in the country, endorsed by 100 per cent campus placements with the best corporate houses in India and in recent times, abroad as well. MICA's stringent selection norms coupled with the rigour of the curriculum ensure a highly committed, creatively and innovatively anchored, professionally-oriented manager, skilled in the practice of Strategic Marketing and Communication for the industry and the society. This programme is approved by the All India Council for Technical Education (AICTE) and the Association of Indian University (AIU), which equates it with an MBA degree. MICA compares favourably with the top B-Schools and top MBA colleges in India. It is, of course, considered to be the premier institute in Strategic Marketing and Communication.

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